Thanks to the filming of the ITV comedy series, Benidorm is possibly one of the most recognizable holiday resorts in Europe - and the man at the helm is Agustin Navarro. I had the pleasure of meeting the Mayor in his office today, which is in the main Town Hall building located at the edge of the Old Town.

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Since taking office, the new Benidorm Mayor, Toni Perez is certainly pressing ahead with improvements to the town. Yesterday he announced a proposal to move the SATE office – currently on the first floor of El Torrejo at the very end of the Levante beach in the Old Town to the Rincon de Loix, at the top of Calle Gerona.

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Eager fans hopeful to be cast as extra’s in the forthcoming ITV comedy series Benidorm queued up anxiously outside the Hotel Meliain Benidorm this morning. Filming of series 10 – rumoured to be the very last, is due to commence next month – although no specific date has yet been confirmed publicly. Those overseeing the castings were too frightened to even utter a word without a written say so from London – somewhat paranoid behavior! Good luck to all those that attended this morning – the afternoon session is from 4pm until 7:30pm

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Yes it´s all stations go...... and this Friday, 7th March they are holding auditions for the extras for the Benidorm series. When you watch the series, all those "holiday makers" lounging around the pool or walking about aren´t real - they are all part of the team that make up the set. Auditions are being held at the Hotel Melia in Benidorm - as they have over the last few years by "Mediteranea Audicion".

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At long last, news which fans having been eagerly anticipating - the ITV Press Centre have today confirmed that Benidorm Series 7 will begin on Friday 2nd January at 9pm UK time – 10pm Spanish time.

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At long last, news which fans having been eagerly anticipating - the ITV Press Centre have today confirmed that Benidorm Series 7 will begin on Friday 2nd January at 9pm UK time – 10pm Spanish time.

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The build up to Benidorm 8 has begun as castings took place today for extras for the forthcoming new series. There was an enthusiastic crowd of hopefuls waiting outside the Hotel Melia at 10 o´clock this morning – with children given priority (well they had to get back to school!).

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The cast and crew of the Benidorm series have been out and about on the streets this week, much to the fans delight. On Monday they were filming in front of the Sol Pelicanos hotel – which had been renamed to the Solana for the occasion with a specially made up fascia, although many actually believe that is the real name.

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The new series of ‘Benidorm’ will be hitting our screens tonight, Monday 11th – the eighth. I don’t think that anyone imagined it would be the roaring success that it has become when the first episode was filmed back in 2006 and aired on ITV in February 2007. Many had no idea who any of the cast were – only vaguely recognizing the likes of Johnny Vegas or Steve Pemberton, but that has certainly changed over the years and they are now all household names. Actor Jake Canuso has played the sexy Spanish barman from the very first episode and probably the most recognized out of all the cast.

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Alicante airport, or to call it by the official name, Alicante-Elche airport, greeted its 10 millionth passenger yesterday -  who aptly happened to be a Brit! Keith Porter flew in on a Ryanair flight from London Stansted and was greeted by Laura Navarro, Deputy Director of the airport with flowers and a free VIP pass the access the lounge. Ryanair have also presented him with a voucher for 2 return flights. Although living down in Almeria he finds that with the frequency of flights into Alicante it more convenient to fly there.

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Since the very first series of Benidorm was aired on ITV at the beginning of 2007, it has become such a hit with the UK viewers that Tiger Aspects are currently filming the 5th series in the town. The key characters have remained since the beginning and central to that are the loud dysfunctional Garvey family. Mike is the lazy, work shy, uncouth head of the clan who does anything to save a pound or two...

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Have you ever wondered where the name Johnny Vegas came from – it’s not the one he was born with, that’s Michael Pennington,incase you never knew - but his stage name. Well, one of his favourite films growing up was 'Grease’ – starring John Travolta and Olivia Newton John. The two John’s in those names isn’t the answer but Johnny Casino & The Gamblers – the musical group performing at Rydell’s National Dance-Off was his favourite character. It nearly did remain Casino until a night out with mates, when they decided upon Vegas and so JV was born.

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Tony joined the cast of Benidorm in series 4 and was such a hit with the audience that he's back again in series 5 where he plays "uber camp hair stylist" Kenneth. I caught up with him at the pool side bar of the Sol Pelicanos hotel during his lunch break whilst filming during the week. But Tony was more than familiar with the hit series as he had originally auditioned for the part of Mick Garvey!

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The growing compensation culture, prevalent in the UK has spread – and evidence is emerging on a weekly basis of illicit practices occurring here in Benidorm. Spanish hotels are hitting back at so called ‘unscrupulous British lawyers’ for enticing holidaymakers to make claims against them, actively encouraging people to claim for anything ranging from thefts to food poisoning. They offer to act on their behalf on a ‘no win no fee’ arrangement - professing to win thousands of pounds in compensation. These so called reps, usually those in their early 20’s mingle with hotel guests around the pool, dressed in swimwear so as not to attract attention from hotel staff.

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I met up and had a coffee at the Hotel Presidente with the lovely Crissy Rock yesterday afternoon, her home when she is here in Benidorm. Unfortunately, she is jetting back on a Jet2 flight to Liverpool today, using her entire 22kg luggage allowance she showed me, having had a fruitful shopping spree that morning. But she´ll be back here in November, in time for the Benidorm fiestas and looking forward to the British Fancy Dress day she told me – but hasn´t quite decided on her outfit for this year yet.

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Not long now till the very first Benidorm Tattoo Convention takes place in the resort…. and one of the special guests that will be attending is Dee Kelly – remembered and better known to many as White Dee from Benefits Street. The three day convention is taking place over the busy St Patrick's Day weekend, when the resort turns into a sea of green and on the Sunday, it is the crazy Spanish fiesta of San Jose, which sees the Burning of the Fallas at midnight. It will certainly be a very busy weekend here!

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Derren Litten, the creator, writer and brains behind the ITV Benidorm series is normally a man of mystery - rarely giving interviews, but yesterday he spoke to Ashley Price, lunchtime presenter on Benidorm´s No 1 radio station - CoolFM 974.Very little is known about the genius who has bought this wonderful resort to the forefront of everyones minds and made it a must do destination for so many.

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Well filming of series 5 is well under way in Benidorm.... and you certainly can't mistake where they are on any given day. This last week most of the shoot has been inside "Morgan's Tavern" which is the location of the fictional "Neptune's Bar" in the series.The main give away are the rows of Primoti vans together with a generator parked up behind them

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Well filming of series 5 is well under way in Benidorm.... and you certainly can't mistake where they are on any given day. This last week most of the shoot has been inside "Morgan's Tavern" which is the location of the fictional "Neptune's Bar" in the series.The main give away are the rows of Primoti vans together with a generator parked up behind them

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When in Benidorm why not indulge in an oasis of relaxation at “Hepburns Sparadise” – a brand new stylish and elegant day spa located within the grounds of Ciudad Patricia. Opened by a well-known and respected Benidorm businesswoman, Vikki Caton already has experience in the beauty sector, with her thriving salon - “Hepburns” at the popular Indoor Market. Among her clients are many of the cast members from the ITV Benidorm series – but regardless, everyone is treated the same by the staff, be they television stars, local residents or holidaymakers from the UK.

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