A brand new Iceland supermarket opened in Benidorm this morning - relocating from near the La Marina shopping centre, (which is technically in Finestrat) to the Rincon de Loixside of Benidorm. Many of the British ex-pat shoppers are already familiar with the location as it is next to the "Pink House" - which is used in the filming of the ITV Benidorm series and almost across the road from Benidorm Palace.

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