Benidorm’s newest venue to open is Sinatra’s Premium – a brand new Dinner and Show Bar, located in the Rincon de Loix opposite the Hotel Levante Club. The opening party took place last night, where Manolo proudly showed off the months of hard work that it took to achieve the spectacular result. The 550 sq mt venue has been finished to a very high standard and he knows exactly what does and doesn’t work - having a number of other clubs and bars in the area. But this is different to his other venues in that it will not just be serving drinks but snacks and food throughout the day and ultimately a sit down meal with show in the evenings.

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The annual Carnival parade took place in Benidorm on Saturday evening, with the procession starting at the top end of Calle Ruzafa and finishing in the Town Hall square. There was an array of costumes and themes and surprisingly, hardly any duplicates, but plenty of imagination. Over 700 participated on what was a very cold night but the low temperatures didn't stop the fun!

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The event of the year took place in Benidorm today – the British Fancy Dress Day and boy what a day it was. This year certainly appeared to beat all expectations as the entire length of Calle Gerona was jam packed, from Western Saloon all the way past Jumping Jacks. It is also the first year that roads have been blocked off to traffic –not just Calle Gerona but all the roads running off it too, with National and Local Police out in numbers.

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Today was the main event of the party calendar for Brits in Benidorm – Fancy Dress Day, which always takes place the day after the official Benidorm fiesta ends. Police estimate that 30,000 attended the festivities - wow! The weather at the beginning of the week was rather unsettled, with rain on Tuesday, but this morning the sky was blue and the sun was shining down - much to everyone's relief.

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Now somewhat of a yearly tradition (although not an official event), British fancy dress day took place today (Thursday) …. always the day after the end of the official Benidorm fiesta. An astonishing 40,000 Brits have attended this year according to town hall stats, transforming calle Gerona, which had been closed to traffic into a kaleidoscope of colours and costumes. What sets this event apart is the sheer diversity of costumes on display.

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The famed British fancy dress day took place today, Thursday 17 transforming parts of the Rincon de Loix area of Benidorm into a giant street carnival. The sun was blazing and revellers started to appear on Calle Gerona before midday, which had been closed off to traffic to allow the anticipated crowds of an estimated 30,000 to roam safely. The costumes were simply amazing...

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I think that when everyone woke up yesterday morning and looked outside their hearts sunk - it was pouring with rain! Considering that temperatures had been in the late 20´s with blazing sun only the previous week it was very disappointing - but fear not. By late morning the clouds were breaking and by noon the sun was shining - I bet you could almost hear the sign of relief from all the bar owners!

Yesterday saw the traditional "British Fancy Dress" day which always follows the end of the Benidorm fiesta. Thousands turned out in all manner of "attire" ranging from playboy bunnies, nurses, soldiers, policeman, cavemen, cartoon characters - the list and imagination really was endless! They all congregated from 2pm onwards in "The Square" when the drinking and fun began.

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If any place knows how to do fancy dress then it’s definitely the party capital that is Benidorm! Official town hall figures estimate that 35,000 people attended this year and many still appear to be here. The assortment and variety of costumes was incredible – some a little near the knuckle when it comes to taste, but hey ho, this is probably to be expected here, but full marks for effort. The entire Calle Gerona, as well as roads leading down to it, were closed to traffic, with numerous gun-totting National police on stand-by. Thankfully there was no sign of any serious trouble, just typical drink induced scuffles, which are the norm here when people have been drinking for hours on end!

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Today (Thursday 18 November) is deemed “Brit Day” and Benidorm is certainly a magnet for those that like dressing up. British Fancy Dress Day always takes place the day after the end of the official Benidorm fiesta - which closed with a spectacular firework display last night. Calle Gerona was a throng of revellers in an array of outfits showing Benidorm is back in business!

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If you like dressing up then Spain, and in particular Benidorm, is definitely the place for you. Hardly a month seems to go by without some sort of excuse to raid the dressing up box – and this phenomenon appears to have rubbed off onto the Brits too. There is one fiesta after another throughout the year- and obviously no occasion here is complete with fireworks!

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